About Us
Every event requires a dedicated team of organizers, advisors, and volunteers. Meet the people who give their valuable time and energy towards our goal of making We Dreamin’ the best Salesforce community event in North Texas.
Organizers

Paul McCollum
Event Director
Dallas, TX
Paul is a multi-cloud enterprise architect with 40 years worth of technology experience. An early adopter and technology zealot, Paul has amassed experience across many disciplines both inside and outside of technology. He holds the prestigious UX Master certification from Nielsen-Norman Group in User Experience and was awarded Salesforce MVP after 7 years of supporting the community with user groups and conferences like WeDreamin/OK and Architect Dreamin'(US) and creating connection spaces for everyone. Also an Author, Paul wrote a book for O’Reilly Media on Salesforce Enterprise Architecture to help Architects from outside the ecosystem understand the breadth of tools and their function. His 2nd book is in the works due in 2026.

Eric Shupps
Event Director
Fort Worth, Texas
Eric Shupps is the Chief Architect at Apptigent, a leading provider of cloud-based enterprise software solutions. An 18-time recipient of the Micrsoft MVP award, Eric has worked in the industry for more than 30 years, primarily focused on Microsoft software and services, as a consultant, administrator, architect, developer, and trainer. He co-hosts the Community CloudCast, has authored numerous technology articles, contributes to podcasts and webcasts on various technology topics, speaks at user group meetings and conferences around the world, and is an organizer of several community events in both the Microsoft and Salesforce ecosystems, including CollabDays, The North American Cloud & Collaboration Summit, We Dreamin’, and We Dreamin’ OK.